“How to dress for the future? That was the question the H&M Studio team was asking for autumn,” Ann-Sofie Johansson, H&M’s creative advisor, said via printing release. “We came up with sharp, minimalist silhouettes that finger confidence-boosting thanks to bold, unflinching shots of color.”
The latter figures heavily in the collection: a fuschia anorak, a unexceptionable undecorous velvet pantsuit, a metallic silver mini skirt that resembles a disco ball, and neon yellow ensembles. There are moreover psychedelic prints and fuzzy textures that bring home the collection’s theme — and make for instant holiday-ready outfits. The hodgepodge moreover features traps like sequin booties, sci-fi-inspired sunglasses, and a hot pink clutch.
“We decided on a mix of practical pieces mixed with mythological items,” said Linda Wikell, concept designer for H&M Studio, in a printing release.
The H&M Studio hodgepodge is now misogynist online and at H&M’s Fifth Avenue flagship store.
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