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    The Best 20 Products to Firm and Tighten Your Jawline

    Bid adieu to stubborn jowls! The jawline is one of the most sought-after parts of the face at the moment. Zoom Boom has made facial contour analysis more accessible than ever before, and youth and beauty are linked to a contoured jawline. Although skin-tightening treatments and surgical procedures are extremely effective (and much more long-lasting), […] More

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    According To Google: Most Popular Beauty Gifts For 2021

    We are now officially in the holiday season, and if you’re already struggling to find gifts for your loved ones, this article is for you. Google released its third annual Shopping 100 list, a collection of products that are expected to increase in popularity based on recent Google searches, and will thus be on everyone’s […] More

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    18 Beautiful Looks to Create With Your Soft Glam Palette

    On the off chance that you haven’t heard at this point: Anastasia Beverly Hills’ Soft Glam Palette has taken over Instagram, TikTok, and vanities wherever throughout recent years. Also, all things considered! With a blend of shimmery shades and matte tones in everything from delicate pink to coal black, it’s a powerful adaptable range with […] More

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    I Felt Beautiful, But You Made Me Feel Different

    There are hair rites of passage in Black women’s lives: the first salon appointment, the first treatment, the first blow out, the big chop, the natural transition, the weave, and the braid up. And then, of course, there’s the first moment of isolation and feeling of other from those who don’t understand the history, the […] More

  • in Presents: The State of Black Beauty

    Back in January, or a full lifetime ago in the year 2020, the Black girl coalition at—Nerisha Penrose, Angel Lenise, and I—came together to create an editorial package centering the joy and beauty of our communities. The brief was simple: How can we use our platform to spotlight the beauty of Blackness in all […] More

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    Here’s an Exclusive Look at Rosalía’s New MAC Campaign

    Rosalía is officially entering the beauty game. After conquering the music world earlier this year at the Grammy’s, the singer and ELLE summer cover star is MAC’s newest VIVA GLAM Ambassador. “The Barcelona-born singer, songwriter and record producer embodies passion, courage and originality that inspires us and her fans across the world,” MAC announced in […] More

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    Gel Extensions Will Make You Ditch Acrylics Forever

    Very few things are more satisfying and relaxing for me than a nail salon trip for a fresh set of acrylic nails. It’s the little things that I look forward to that make it so sweet. From picking a nail polish color to the buzzing sound of the electric nail drill smoothing out any roughness […] More

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    Byredo’s Debut Makeup Collection Colors Outside The Lines

    How does one launch a makeup line in 2020—a year mired in mistakes, change, chaos, rule-breaking, and shape-shifting? If you’re Swedish fragrance brand Byredo—you embrace it all. Founder & Creative Director Ben Gorham and innovative makeup artist Isamaya Ffrench imbued that spirit into the brand’s first foray into cosmetics. It’s a six-product launch that tosses […] More

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    Everything You’ve Ever Wanted to Know About Microneedling

    Every dermatologist we interview can’t stop talking about the benefits of microneedling. The minimally invasive treatment can be used all over the body—from scalp to ankles—to improve the appearance of scars, boost collagen, or encourage hair growth. The practice dates back to 1995 but has gained significant traction in recent years thanks to new technology—and […] More